Who This Helps
You're a growth marketer drowning in spreadsheets. Every week, you manually update channel metrics, pull reports, and hope nothing breaks. The Product Portfolio Strategy course is built for leaders like you who want to move fast without losing context.
Mini Case
Meet Priya. She runs growth for a SaaS company with 12 active channels. Every Monday, she spent 3 hours updating a portfolio map with campaign performance, budget burn, and ROI. After applying the Portfolio Map mission from the course, she automated the data pull using AI. Her manual update time dropped from 3 hours to 20 minutes. Her team now sees live metrics without waiting for her.
Do This Now (5 Steps)
- Map your current bets. List every active channel, campaign, and experiment. Use the Portfolio Map mission to get a one-page artifact.
- Add rough sizing. For each bet, estimate cost, confidence, and expected impact. Use percentages like 30% confidence or 12% budget share.
- Set a weekly AI check-in. Use a simple AI tool to scan your data sources and flag any metric that changed by more than 10% since last week.
- Define guardrails. In the Portfolio Guardrails mission, decide what must not get worse: for example, cost per acquisition must stay under $50.
- Review every Friday. Spend 15 minutes comparing your AI-generated report to your guardrails. Adjust bets for next week.
Avoid These Traps
- Updating everything manually. You have better things to do. Let AI handle the repetitive checks.
- Ignoring low-confidence bets. Just because a channel is small doesn't mean it's safe. Use the Kill Criteria mission to cut losers fast.
- Overcomplicating your portfolio map. Keep it to one page. If it doesn't fit, you're tracking too much.
- Forgetting to sequence. The Capacity & Sequencing mission helps you decide what to do next, not just what exists.
Your Win by Friday
By Friday, you'll have a one-page portfolio map that updates itself. Your team will see live channel metrics without bugging you. You'll save 2+ hours per week. And you'll finally stop guessing which bets to kill or double down on. That's a win you can feel on Monday morning.