Who This Helps
Growth marketers who manage product portfolios and hate spending hours updating spreadsheets. If you're juggling bet sizing, capacity, and quarterly reviews, this is for you. The Product Portfolio Strategy course shows how to automate the boring parts so you can focus on strategy.
Mini Case
Imagine you're tracking 12 bets across three teams. Each week, you spend 3 hours pulling status updates, checking capacity, and refreshing the portfolio map. One marketer used the Kill Criteria mission from the course to automate alerts when a bet drops below 70% confidence. Result: 12% faster decision-making and 2 hours saved per week.
Do This Now (5 Steps)
- List your current bets – Start with the Portfolio Map mission. Write down every active bet and its current status.
- Set confidence scores – Use rough sizing from Bet Sizing. Assign a percentage to each bet (e.g., 80% confident).
- Automate status updates – Connect your project tool to a simple AI script that pulls data daily. No manual entry needed.
- Define kill criteria – Follow the Kill Criteria mission. Set rules like "if confidence drops below 60%, flag for review."
- Schedule a weekly check – Use the Quarterly Review Cadence to run a 15-minute AI summary. It highlights changes, risks, and next steps.
Avoid These Traps
- Overcomplicating the map – Keep your Portfolio Map to one page. Too many details slow you down.
- Ignoring capacity – The Capacity & Sequencing mission reminds you: don't start new bets if teams are at 100%.
- Skipping guardrails – Portfolio Guardrails define what must not get worse. Without them, you'll chase shiny objects.
- Manual updates – Automate early. Even a simple AI check saves 2 hours a week. That's 8 hours a month.
Your Win by Friday
By Friday, you'll have a live portfolio map with automated confidence checks. You'll know which bets to kill, which to fund, and where to focus next week. No more guesswork. Just clear, data-backed moves.
And hey, your team might even thank you for not sending another spreadsheet update at 6 PM.