Who This Helps
You're a growth marketer who needs to move channel metrics without guesswork. You're tired of updating dashboards by hand every Monday. The Metrics & Dashboards Basics course is built for you.
Mini Case
Meet Maya. She managed a weekly scoreboard with 20 numbers. Every update took 3 hours. She missed a 12% drop in organic traffic because her data was stale. After automating with AI, she cut update time to 20 minutes and caught the dip in 2 days.
Do This Now (5 Steps)
- Pick your North Star Metric. Choose one primary metric that matters most. Maya picked weekly active users.
- Define 3 supporting metrics. Add targets. Maya used sign-ups, retention, and revenue per user.
- Build a weekly scoreboard. Use AI to pull data from your tools automatically. Set it to refresh every Monday.
- Design a clean layout. Group metrics into sections: acquisition, activation, revenue. Remove clutter.
- Set alerts. Use AI to flag when a metric drops 10% or more. You'll act fast, not guess.
Avoid These Traps
- Tracking too many numbers. Stick to 5-7 key metrics.
- Updating manually. Automate with AI to save time.
- Ignoring context. Always compare to last week or target.
- Cluttered dashboards. Less is more for calm decisions.
Your Win by Friday
By Friday, you'll have a dashboard that updates itself. You'll spot trends in 5 minutes, not 3 hours. And you'll make decisions with confidence, not guesswork. That's the win.