Who This Helps
This is for growth marketers who are tired of pulling the same numbers every week. If you're manually updating spreadsheets for channel performance, the Business Analytics Mission Pack shows you a faster way. You get your time back and your reports stay current.
Mini Case
Sam, a growth lead, spent 5 hours every Monday compiling last week's channel data. After automating the process, that time dropped to 30 minutes for a quick review. Her reports now update automatically, catching a 15% dip in a key channel's performance the same day it happened, not a week later.
Do This Now (5 Steps)
- List the 3 channel metrics you check most often (like CAC, conversion rate, or traffic source mix).
- Find where that data lives now (Google Analytics, a CRM, ad platform exports).
- Set up a simple connection from those sources to a central dashboard tool.
- Use your tool's built-in AI assistant to create a "weekly snapshot" alert for any metric that changes by more than 10%.
- Schedule the final dashboard to email your team every Monday morning. Boom, report is done.
Avoid These Traps
- Don't try to automate everything at once. Start with one or two key metrics.
- Avoid building a report no one reads. Automate the data your team actually uses for decisions.
- Don't forget to check the automated data for the first few weeks. Trust, but verify.
- Don't let perfect be the enemy of good. A simple, automated report is better than a perfect manual one you never finish.
- Avoid siloing the report. Make sure the right people have access.
- Don't set and forget. Review what you're tracking quarterly.
- Avoid complex visualizations that confuse people. Clarity wins.
- Don't skip the step of defining what a "significant change" is for your alerts. Is it 5%? 20%?
Your Win by Friday
By this Friday, you can have one key channel report running on autopilot. You'll shave hours off your weekly routine and get fresher insights. Imagine starting next week with the report already in your inbox, coffee in hand. That's a good Monday.