Who This Helps
This is for you if your reach is down and you feel stuck. You need one funnel-based diagnosis and a single, clear next action. This method comes straight from the Creative Economy Mission Pack.
Mini Case
Rafael saw his weekly reach drop by 18%. He was checking five different dashboards and felt overwhelmed. He used the Audience Funnel Snapshot mission from the Creative Economy Mission Pack. In 45 minutes, he built one card that showed his discovery-to-follow rate had fallen from 5% to 2%. The culprit? His new video hooks weren't connecting. He had his root cause and one test to run by Friday.
Do This Now (5 Steps)
- Block 60 minutes on your calendar. Close all other tabs.
- Grab the last 30 days of data for your top three content pieces.
- Map the journey for each: Discovery, Watch Time, Engagement, Follow.
- Calculate the conversion rate between each stage. Look for the biggest percentage drop.
- Write one sentence naming that stage as the problem and one action to fix it.
Avoid These Traps
- Don't jump into fixing mode before you finish the full 5-step diagnosis.
- Avoid adding more than one 'next action.' One focused test is powerful.
- Don't mix time periods. Stick to the last 30 days for a clean comparison.
- Resist the urge to blame 'the algorithm' first. Look at your funnel stages.
- Skip vanity metrics. Focus on the rates between stages, not just total views.
- Don't do this in your head. You need to see the numbers on one page.
- Avoid using different data sources. Keep it simple and consistent.
- Don't let perfect data stop you. Use the best you have and note any gaps.
Your Win by Friday
You'll walk away with a one-page funnel snapshot card. You'll know exactly which stage broke—like a discovery rate dipping below 3%. You'll have one clear experiment to launch, such as testing three new hook formats. No more guessing. Just one root cause and your next move. You got this.