Who This Helps
This is for growth marketers tired of chasing symptoms. The Product Portfolio Strategy course gives you a clear system to see what’s really happening with your bets and resources. It turns a messy situation into a simple, actionable picture.
Mini Case
Your activation rate dropped 15% last week. The team is pointing fingers at the new onboarding flow, a recent pricing test, and a competitor's feature launch. You spend three days in meetings, but the real culprit is a small, forgotten bet that’s draining your team’s capacity. Oops.
Do This Now (5 Steps)
- Block 90 minutes. Seriously. Put it on your calendar and protect it.
- Grab your portfolio artifact. If you don’t have one, list every active project, campaign, and experiment. This is your starting point.
- Focus on what exists and what it costs. For each item, note the team hours and budget spent in the last month. Be honest.
- Map it to the KPI drop. Draw a simple line from each active item to the metric that moved. Ask: 'Did this touch the user journey here?'
- Spot the drain. You’ll likely see one or two small bets consuming energy with no clear link to your core growth loop. That’s your suspect.
Avoid These Traps
- Don’t jump to the newest change. Often, it’s an older, ongoing project that’s finally showing its impact.
- Don’t diagnose in a crowd. Too many opinions will cloud the signal. Do the map first, then socialize it.
- Don’t ignore capacity. A team spread thin across ten small bets can’t execute any of them well.
- Don’t skip the quarterly review cadence. Regular check-ins prevent these surprise drops.
- Don’t forget kill criteria. If a bet isn’t working, have a clear rule to stop it.
- Don’t confuse correlation with causation. Your map helps test the connection.
- Don’t try to fix everything at once. Find the one root cause.
- Don’t work without clear guardrails. Define what must not get worse for your main metric.
Your Win by Friday
By Friday, you’ll have a one-page portfolio map that shows exactly which bet is linked to your KPI drop. You’ll walk into your next meeting with a clear, confident recommendation instead of more questions. You’ll have saved your team a week of guesswork. Now that’s a good use of 90 minutes.