Who This Helps
This is for founders who feel stuck in spreadsheets. You're tracking a dozen numbers but can't see the one thing you should do next. The Metrics & Dashboards Basics course shows you how to build a system you actually trust.
Mini Case
Maya's team was tracking 20 different metrics. Every weekly sync was a 90-minute debate about which number mattered. She built a simple weekly scoreboard focusing on her North Star and three supporting metrics. In 30 days, her team cut meeting time in half and doubled their experiment velocity. They stopped arguing about data and started acting on it.
Do This Now (5 Steps)
- Grab your laptop and a coffee. This is a 45-minute project, not a quarterly initiative.
- Open your analytics tool. Look at the last 7 days of data.
- Write down the one number that best shows if your core product is working. This is your North Star. Be brutally honest.
- Pick three supporting metrics that directly influence that North Star. For example, if your North Star is weekly active users, a supporting metric could be sign-up completion rate.
- Create a new dashboard. Add just those four numbers with a simple chart for each. Title it "Weekly Scoreboard." Done. Seriously, that's it.
Avoid These Traps
- Don't try to track everything. If your dashboard has more than 7 charts, you've already lost.
- Don't use vague metrics. "User engagement" is a story, not a number. Define it clearly.
- Don't build it and forget it. Your scoreboard is a weekly conversation starter, not a museum piece.
- Don't let perfect be the enemy of good. A simple, live dashboard is better than a complex, unfinished one.
Your Win by Friday
By this Friday, you'll have a single screen that tells you the health of your business. You'll walk into your team sync knowing exactly what to discuss. You'll replace data anxiety with calm confidence. And you'll free up hours each week to actually run experiments instead of just talking about them. Go build your scoreboard.