Who This Helps
You're a growth marketer who wants to move channel metrics without guesswork. You have the data, but stakeholders keep asking for more proof. This is for you if you need to turn analysis into approved execution.
Mini Case
Meet Ben. He runs growth at a SaaS startup. Revenue is up 12%, but cash is flat. Stakeholders are nervous. Ben needs a one-page unit economics truth to get approval for his next channel spend. He uses the Founder Finance Basics Mission Pack to build a clear snapshot.
Do This Now (5 Steps)
- Grab your channel costs. Pull last month's ad spend per channel. Don't guess—use real numbers.
- Calculate CAC per channel. Divide spend by new customers. For example, $5,000 spend with 50 customers = $100 CAC.
- Check payback time. Divide CAC by monthly gross profit per customer. If CAC is $100 and profit is $20/month, payback is 5 months.
- Run a pricing scenario. Test a 10% price increase. See how it changes payback and runway.
- Build a runway forecast. Use your current cash and burn rate. Show stakeholders how long you can run.
Avoid These Traps
- Don't mix channel costs. Keep each channel separate to see the real picture.
- Don't ignore churn. A high churn rate kills payback math.
- Don't present raw data without a story. Use a unit economics snapshot card.
- Don't skip the pricing scenario. It's your safety net for tough questions.
- Don't forget to update your forecast weekly. Cash changes fast.
Your Win by Friday
By Friday, you'll have a unit economics snapshot card that shows channel-level payback, a pricing scenario one-pager with stop rules, and a runway forecast you can explain in 30 seconds. Stakeholders will say yes faster. And you'll sleep better knowing your numbers are solid.