Who This Helps
You're a founder operator juggling product and ops. You need faster decisions without drowning in data. The Product Portfolio Strategy course shows you how to size bets and sequence work. One mission, Portfolio Map, gives you a one-page artifact to anchor your week.
Mini Case
A SaaS founder ran a weekly analytics ritual with her team. Every Monday, they reviewed three metrics: trial-to-paid conversion (12% last week), churn rate (5%), and feature adoption (40%). In 7 days, they spotted a drop in conversion and fixed a pricing page bug. Revenue stabilized. No more gut-feel decisions.
Do This Now (5 Steps)
- Pick your three core metrics. Choose one from product (e.g., activation rate), one from ops (e.g., support tickets), and one from revenue (e.g., MRR). Keep it small.
- Schedule a 30-minute weekly slot. Same day, same time. Monday morning works best. Block it on your calendar now.
- Create a simple dashboard. Use whatever tool you have—spreadsheet, BI tool, or a whiteboard. Show last week's number, the target, and the trend.
- Write one decision per metric. For each metric, ask: "What will we do if this goes up or down?" Example: If churn hits 5%, send a retention email sequence.
- Review with your team. Share the dashboard in a 10-minute standup. Decide one action to take this week. Write it down.
Avoid These Traps
- Too many metrics. Stick to three. More than five and you'll freeze.
- No baseline. Without a starting number, you can't see change. Measure for two weeks first.
- Skipping the decision. Data without action is noise. Always write one next step.
- Perfect data. Use rough numbers. 80% accuracy is enough to decide.
Your Win by Friday
By Friday, you'll have a one-page analytics ritual running. You'll know your top three numbers, have a decision for each, and feel calmer about next week. That's a win. And hey, you might even enjoy Mondays a little more.