Who This Helps
This is for founder operators who feel stuck deciding where to spend time and money. The Board Finance & Runway Narrative course gives you a system to stop debating and start acting on what matters most for your cash.
Mini Case
Viktor’s SaaS company had 8 months of runway. He was torn between hiring a sales rep (cost: $15k/month) or funding a product experiment to improve activation (potential: 20% lift). By building a simple trigger tree, he linked his next hire to hitting a 12% conversion rate from his current trial. It gave him a clear, measurable go/no-go signal.
Do This Now (5 Steps)
- Grab your latest runway projection. Write down the single biggest question for this cycle (like Viktor’s: “Should I hire now?”).
- Define one key signal. For a hire, it could be “Conversion hits 12% for 30 days.”
- List three action branches. If the signal is green, hire. If yellow, run a cheaper test for 2 weeks. If red, freeze and cut other costs.
- Assign a date to check the signal. Put it in your calendar for 7 days from now.
- Share your one-page trigger plan with one co-founder or advisor. Get a quick sanity check.
Avoid These Traps
Don’t define vague signals like “if growth is good.” Good is not a number. Don’t create more than three branches—you’ll overcomplicate it. Don’t skip the calendar check-in; decisions without deadlines are just wishes. And please, don’t try to solve for five scenarios at once. Pick one tradeoff, like hiring pace versus marketing spend, and nail it first.
Your Win by Friday
By Friday, you’ll have one clear, board-ready trigger defined. You’ll know the exact condition that unlocks your next big experiment. This turns anxiety into a simple checklist. Your future self will thank you for the clarity. Now go make a decision that actually moves the needle.