Who This Helps
If you're a founder feeling pulled in ten directions, this is for you. The Metrics & Dashboards Basics course shows you how to cut through the noise. You'll stop reacting to every data point and start steering with calm confidence.
Mini Case
Maya's team was tracking 20 different numbers. It was chaos. She spent 3 hours every Monday just trying to figure out what happened last week. After she defined her North Star and built a weekly scoreboard, she cut that review time down to 30 minutes. Her team now knows exactly which one experiment to run next.
Do This Now (5 Steps)
- Pick your one thing. What's the single metric that best shows you're winning? That's your North Star. Write it down clearly.
- Find its three friends. Choose 3 supporting metrics that tell you why your North Star moved. For example, if your North Star is Weekly Active Users, a friend could be Sign-up Completion Rate.
- Set simple targets. Give each supporting metric a realistic goal for the next 30 days. Make them specific, like "Increase completion rate from 40% to 45%."
- Build your scoreboard. Open your analytics tool (like Google Sheets, Looker, or Mixpanel). Create one simple view with just your North Star and its 3 friends. No more, no less.
- Schedule a 30-minute weekly review. Every Monday, look at this one screen with your team. Ask: "Based on this, what's our one experiment for this week?"
Avoid These Traps
- Don't try to track everything. A dashboard with 12 charts is a dashboard that no one looks at.
- Don't use vague metrics. "User engagement" is a feeling, not a number. Be specific.
- Don't skip the weekly ritual. Consistency turns data from a distraction into a superpower.
- Don't let perfect be the enemy of good. Your first scoreboard will be messy. That's okay. Launch it on Friday.
Your Win by Friday
By this Friday, you'll have a single screen that tells you the true story of your week. You'll walk into your team meeting knowing the one experiment that matters most. No more debate, no more confusion—just clear direction. You've got this.