Who This Helps
This is for growth marketers tired of endless strategy debates. If you need to move from analysis to action, the Product Portfolio Strategy course gives you the guardrails. You’ll learn to build a one-page portfolio artifact that makes your plan undeniable.
Mini Case
Sam’s team had 15 ‘priority’ projects. After building a portfolio map, they sized bets and sequenced work. They presented it to leadership and got approval on the top 5 bets in a single 45-minute review. No more guesswork on what to do next.
Do This Now (5 Steps)
- List every active and planned initiative. Focus on what exists and what it costs.
- Put rough sizing and confidence on each bet. Is it a small tweak or a big swing?
- Map them visually. This turns your list into your one-page portfolio artifact.
- Define your portfolio guardrails. What metrics must not get worse? This is your safety net.
- Sequence the work. Show what comes first, second, and what’s on hold.
Avoid These Traps
- Don’t present a raw list of ideas. It creates confusion, not clarity.
- Don’t skip bet sizing. Without it, everything looks equally important.
- Don’t forget to set kill criteria. Knowing when to stop a bet is as important as starting one.
- Don’t hide the trade-offs. Be clear about what you’re not doing this quarter.
Your Win by Friday
By this Friday, have your draft one-pager. It doesn’t need to be pretty, just clear. Walk a trusted colleague through it. Their confusion points are your gold—fix them before the big meeting. You’ve got this. Now go make that map.