Who This Helps
You're a growth marketer who wants to move channel metrics without guesswork. You have a list of experiments, but you're not sure which one to run first. The Board Finance & Runway Narrative course helps you focus effort on the highest-impact move by using real financial signals.
Mini Case
Meet Viktor, a growth lead at a SaaS startup. He had three experiments lined up: a new ad creative, a landing page test, and a referral program tweak. He used the Runway Trigger Tree from the course to check his company's cash position. With only 6 months of runway left, he saw that the referral program could bring in 12% more paying users in 7 days with zero ad spend. That was his highest-impact move. He ran it, and it worked.
Do This Now (5 Steps)
- List your top 3 experiments for this week. Write them down.
- Check your runway – how many months of cash do you have? If it's under 9 months, focus on experiments that improve unit economics, not just top-line growth.
- Pick the one experiment that either brings in revenue fastest or cuts cost most. Use the Capital Allocation Tradeoff mission to compare.
- Set a trigger – for example, if the experiment doesn't show a 5% lift in 3 days, kill it and move to the next.
- Run it now – don't wait for perfect data. Start today.
Avoid These Traps
- Chasing vanity metrics – don't pick an experiment just because it looks good in a dashboard. Tie it to cash.
- Running too many tests – you can't prioritize if you're doing everything. Pick one.
- Ignoring runway – if you have 6 months of cash, a slow-growth experiment is a risk.
- No kill switch – without a trigger, you'll waste time on a losing bet.
Your Win by Friday
By Friday, you'll have run one experiment that directly improves a channel metric tied to your company's financial health. You'll know exactly why you picked it, and you'll have a clear trigger to kill or scale it. That's moving from guesswork to a disciplined growth move.