Who This Helps
This is for growth marketers juggling too many ideas. If you feel pulled between testing a new ad channel, tweaking the landing page, or launching a referral program, the Product Portfolio Strategy course gives you a clear system. It helps you size bets and sequence work so you know exactly where to focus.
Mini Case
Sam had 15 potential growth experiments on her list. She spent 3 weeks trying to test 5 at once, spreading her team thin. Results were muddy. After creating a one-page portfolio map, she sized each bet. She found one high-confidence, low-effort email sequence change. Focusing there for 2 weeks drove a 22% lift in activation—more than the other four tests combined would have predicted.
Do This Now (5 Steps)
- List Your Bets: Grab all your potential growth experiments. This includes channel tests, copy tests, and offer tests.
- Focus on What Exists: For each bet, note what you already have (e.g., existing email list, current ad creative).
- Size Them Roughly: Label each as Small, Medium, or Large based on estimated effort and resources needed.
- Add Confidence: Mark your confidence in each bet's success as High, Medium, or Low. Be brutally honest.
- Map & Pick: Plot them. Your winner is often a Small/High or Medium/High bet. That's your next experiment. Seriously, this takes 45 minutes.
Avoid These Traps
- Chasing Shiny Objects: That new viral platform? If it's a Large/Low bet, it's a distraction for later.
- Ignoring Capacity: You can't run five Medium bets at once. Be realistic about your team's bandwidth.
- Analysis Paralysis: Don't get stuck perfecting the sizing. Rough estimates are your friend. Good enough now is better than perfect never.
- Forgetting the Goal: Every bet must tie to moving a core channel metric. If it doesn't, why is it on the list?
Your Win by Friday
Your win is a one-page artifact—your portfolio map. By Friday, you'll have a visual that shows your team exactly which experiment to run next and why. No more debates. No more guesswork. Just a clear, confident step forward. You'll feel like you finally have the remote control for your growth engine.