Who This Helps
If you're a Growth Marketer juggling a dozen channel ideas and feeling stuck on what to test next, this is for you. The Product Portfolio Strategy course gives you a clear system to move from a messy list to a focused plan. It’s about making your portfolio of growth experiments make sense.
Mini Case
Sam had 15 potential channel tests on their list—from TikTok to a new referral program. They spent 3 weeks debating which one to run first. After building a simple Portfolio Map, they sized each bet. They realized a small tweak to their onboarding email (a 2-week bet) could unlock 8% more activation, while the big TikTok play was a 3-month gamble. They ran the email test first, got the win, and funded more confidence for the bigger bet.
Do This Now (5 Steps)
- Grab your list of potential channel tests or experiments.
- For each one, ask: "What's the rough size of the prize?" Think in ranges, like '5-10% lift in activation' or '15-20 new leads per week.'
- Next, ask: "What's our confidence this will work?" Use simple terms like High, Medium, Low.
- Now, ask: "What's the rough effort?" Think in weeks or team-days.
- Plot them on a simple 2x2: Effort (Low to High) vs. Impact (Low to High). Your 'Do Next' zone is Low Effort, High Impact. Boom, your next experiment is staring at you.
Avoid These Traps
- Chasing the shiny object. That new social platform everyone's talking about? Size it like any other bet. Don't let hype be your strategy.
- Ignoring the 'Kill Criteria'. Define what 'failure' looks like for a test before you start. If you don't hit the minimum metric after 2 weeks, have the guts to stop and re-allocate.
- Forgetting about capacity. You can't run five big bets at once. Sequence them. Turn your prioritized list into an executable sequence that your team can actually handle.
- Getting stuck in analysis paralysis. The goal is a good-enough map, not a perfect PhD thesis. Spend 90 minutes, not 90 days.
Your Win by Friday
Your win is a one-page portfolio artifact. It's not a vague wish list. It's a clear, single page that shows what you're betting on, how big you think the win could be, and what you're doing next. You'll walk into your next planning sync with clarity, ready to defend your priorities with more than just a gut feeling. You'll know exactly where to focus your effort for the highest-impact move. Now go make that map—your future self will thank you for it.