Who This Helps
This is for growth marketers who spend more time explaining numbers than acting on them. You track 20 metrics but can't get a clear yes on your next campaign. The Metrics & Dashboards Basics course is built for exactly this jam.
Mini Case
Meet Maya. She runs growth at a SaaS startup. Every Monday, her team reports 20 different numbers. No one agrees on what matters. Last quarter, she spent 3 weeks building a dashboard that got ignored. After she defined a North Star metric and built a weekly scoreboard with guardrails, her approval time dropped from 7 days to 2. Her team now acts on data instead of debating it.
Do This Now (5 Steps)
- Pick one primary metric that matches your business goal. Maya chose "weekly active users" because it tied directly to revenue.
- Define 3 supporting metrics that explain why the primary moves. For Maya, those were sign-ups, retention rate, and referral invites.
- Set realistic targets for each. Use last quarter's average plus 12% growth as a starting point.
- Build a weekly scoreboard with only those 4 numbers. Add guardrails: if retention drops below 70%, flag it immediately.
- Present the scoreboard to stakeholders every Monday. Keep it to 5 minutes. Ask for one decision per week.
Avoid These Traps
- Don't track 20 metrics. You'll drown in noise and lose trust.
- Don't set targets based on hope. Use real data from the last 90 days.
- Don't build a dashboard without guardrails. You'll miss red flags until it's too late.
- Don't present raw numbers. Always show the trend and the target.
- Don't skip the weekly review. Consistency builds confidence.
Your Win by Friday
By Friday, you'll have a one-page scoreboard with your North Star metric, 3 supporting metrics, and clear targets. Your stakeholders will see exactly what moves and why. No more guesswork. No more long meetings. Just calm, weekly decisions that get approved fast.
And hey, you might even reclaim your Monday mornings for actual growth work.