Who This Helps
You're a growth marketer who spends more time defending numbers than acting on them. You need to move channel metrics without guesswork, and turn analysis into approved execution. The Metrics & Dashboards Basics course is built for exactly this—no fluff, just a system you can trust.
Mini Case
Meet Maya. She tracks 20 numbers every week, but her boss keeps asking, "What's the one thing we should focus on?" Maya picks her North Star Metric—weekly active users—and defines 3 supporting metrics: sign-up rate, retention rate, and referral rate. She sets realistic targets: 12% growth in sign-ups, 8% in retention, and 5% in referrals. Within 7 days, her team stops debating and starts executing.
Do This Now (5 Steps)
- Pick your North Star Metric. Choose one primary metric that captures your channel's health. For Maya, it was weekly active users.
- Define 3 supporting metrics. These are the levers you can pull. Think sign-ups, retention, or referrals.
- Set realistic targets. Use past data or industry benchmarks. Aim for 12% improvement in 30 days.
- Build a weekly scoreboard. List your metrics, targets, and actuals. Share it every Monday.
- Add guardrails. Set alerts for when a metric drops 10% below target. Act fast.
Avoid These Traps
- Tracking too many numbers. Stick to 4-5 metrics max. More noise, less action.
- Vague definitions. "Active users" means different things to different people. Define it clearly.
- No targets. Without a target, you can't tell if you're winning or losing.
- Cluttered dashboards. Use clear sections: North Star, supporting metrics, alerts.
- Ignoring guardrails. Set them up once, and let the system flag problems.
- Waiting for perfect data. Start with what you have, refine later.
- Skipping the weekly review. Consistency beats perfection.
- Forgetting to communicate. Share your scoreboard with stakeholders before they ask.
Your Win by Friday
By Friday, you'll have a one-page scoreboard with your North Star metric, 3 supporting metrics, and targets. Your stakeholders will see exactly what's working and what needs attention. No more guesswork—just calm, confident decisions. And hey, you might even get that budget approval you've been chasing.