Who This Helps
This is for founder operators who feel stuck deciding where to spend their precious time. If you're juggling a dozen ideas and nothing feels like the clear winner, this method from the Founder Finance Basics Mission Pack will help. It cuts through the noise so you can act, not just plan.
Mini Case
Imagine you run a small SaaS tool. You have three ideas: redesign the pricing page, build a new onboarding flow, or create a referral program. You can't do all three this month. Using this method, you score each idea. The referral program scores highest because it could bring in 15 new customers in 30 days with minimal dev work. That's your winner. Decision made in 20 minutes.
Do This Now (5 Steps)
- List your top 3 experiment ideas. Write them down. No more than three.
- Score for Impact. How much will this move your key number? Use a simple 1-10 scale.
- Score for Effort. How many days of your core team's time will it take? 1 is easy, 10 is a monster project.
- Do the math. Divide the Impact score by the Effort score. The highest result is your priority.
- Schedule it. Block 2 hours this week to start the winning experiment. Put it in your calendar.
Avoid These Traps
- Don't overcomplicate the scoring. Gut feel is fine. Perfect is the enemy of done.
- Don't let 'shiny object syndrome' win. Stick to your top 3 list.
- Avoid analysis paralysis. Set a 30-minute timer for the whole process.
- Don't ignore effort. A high-impact idea that takes 3 months is often worse than a medium-impact one you can launch in 7 days.
- Don't skip the scheduling step. An unscheduled task is just a wish.
Your Win by Friday
By Friday, you will have one clear, scored experiment ready to go. You'll stop spinning your wheels on 'what ifs' and start making real progress. You'll have a defendable reason for your choice, so your team is aligned. It's like giving your brain a clear map instead of a pile of puzzle pieces. Go make that decision!