Who This Helps
This is for the Team Lead who feels their team is running lots of tests but not seeing big wins. You're juggling ideas from everyone and need a clear signal in the noise. The Executive Strategy Mission Pack gives you the playbook to cut through the clutter.
Mini Case
Your team has 15 potential experiments on the board. Using a basic scoring model, you quickly see that only 3 have a real shot at moving your core metric by 10% or more. You kill the other 12 ideas in 30 minutes, saving the team weeks of scattered effort. Now you're all rowing in the same direction.
Do This Now (5 Steps)
- List every idea. Get every 'what if' and 'we should try' out of heads and onto a shared board. No filtering yet.
- Define your one key metric. What's the single business number you're trying to move right now? Revenue per user? Activation rate? Pick one.
- Score for Impact. For each idea, ask: 'If this works perfectly, how much could it move our key metric?' Use a simple scale: 1 (tiny) to 5 (huge).
- Score for Confidence. How sure are you it will work? 1 (pure guess) to 5 (rock-solid data). Be brutally honest here.
- Multiply and sort. (Impact x Confidence) gives you a priority score. The highest number wins. That's your next experiment.
Avoid These Traps
- The HiPPO Trap: The Highest Paid Person's Opinion shouldn't automatically win. Let the scores do the talking.
- Shiny Object Syndrome: The new, trendy tactic is rarely the highest-impact one for *your* team right now.
- Analysis Paralysis: Don't spend 3 days perfecting the scoring model. A rough right answer now is better than a perfect one next month.
- Ignoring the 'Why': If an idea has a high score, document the hypothesis. What do you think will happen and why? This turns guesses into learning.
- Forgetting the Follow-Up: An experiment isn't done when you launch it. It's done when you analyze the results and decide what to do next.
- Trying to Boil the Ocean: You can't test everything at once. Forcing a rank order creates necessary, healthy tension.
- Skipping the Celebration: When a test wins, share the credit. A little confetti (real or virtual) goes a long way.
- Hiding the Failures: A good experiment that proves your hypothesis wrong is still a win. You learned something expensive cheaply.
Your Win by Friday
By this Friday, you'll have a single, scored backlog. You'll walk into your team sync and say, 'Here's the one thing we're tackling next, and here's why it beats the other 14 options.' You'll get nods, not debates. Your focus will feel like a superpower. Ready to build this routine for your whole team? That's exactly what the Executive Strategy Mission Pack is for—turning this one-time win into a repeatable team habit that scales. Let's get to it.