Who This Helps
This is for growth marketers who feel stuck. You've done the analysis, but your recommendations get stuck in meetings. The Product Decisions Mission Pack is built for this exact moment—turning your hard work into a clear path forward.
Mini Case
Your analysis shows the new onboarding flow has a 23% drop-off on step three. You present the data. The team nods. Then someone asks, 'So what do we do?' Cue the awkward silence. Let's fix that.
Do This Now (5 Steps)
- Start with the 'so what.' Before you show a single chart, state the one thing you want the team to do.
- Connect to a business goal. Is this about retaining more users or increasing activation? Say it.
- Show the evidence. Use one, maybe two, key metrics. (Like that 23% drop-off).
- Propose a single, testable change. For example, 'Let's simplify the copy on that step and run an A/B test for 7 days.'
- Define the next action. Who needs to do what by when to make the test happen?
Avoid These Traps
- Drowning them in data. Ten charts create confusion, not clarity.
- Using jargon. 'Leverage synergistic paradigms' helps no one. Use plain language.
- Presenting problems without solutions. Your job is to bridge the gap.
- Letting perfect be the enemy of good. A solid, fast test beats a perfect plan that never launches.
- Forgetting the human element. People approve ideas they understand and believe in.
Your Win by Friday
Pick one insight from your current analysis. Frame it using the steps above. Present it to your key stakeholder in a 10-minute chat, not a 60-minute deck marathon. Your goal isn't just to share information—it's to get a 'yes' to your next experiment. You've got this. Go make those numbers dance.