Who This Helps
This is for growth marketers tired of chasing shiny objects. If your team debates priorities every Monday, this weekly ritual from the Executive Strategy Mission Pack will bring calm and clarity. You'll make decisions based on what happened, not what might happen.
Mini Case
Sam's team was stuck. They argued over whether to double down on social or search. No one had the same numbers. They launched a 30-minute weekly analytics huddle. In 4 weeks, they cut reporting time by 60% and increased paid search ROI by 18% because everyone was looking at the same dashboard. The bickering stopped.
Do This Now (5 Steps)
- Block 30 minutes every Tuesday morning. Same time, same Zoom link. This is non-negotiable.
- Pick three core metrics. Choose one for awareness, one for consideration, one for conversion. More than three is noise.
- Assign a dashboard owner. One person prepares a single shared view before the call. Rotate this duty.
- Run the huddle with a simple script. What moved? Why? What are we doing this week because of it?
- Send a 3-bullet recap. One email to the whole team with just the decisions made. This is your paper trail.
Avoid These Traps
- Don't let it become a reporting meeting. You're there to decide, not just review.
- Don't invite 15 people. Keep it to the core 5-7 decision-makers. Others get the recap.
- Don't dive into data rabbit holes. If you need to investigate, assign it as an action item and move on.
- Don't skip a week, even if you're busy. Consistency builds the muscle memory. Your future self will thank you.
Your Win by Friday
By this Friday, you'll have your first huddle scheduled and your three core metrics defined. You'll walk into next week knowing exactly what to tweak. No more guesswork, just a clear path forward. That's the power of a simple ritual from the Executive Strategy Mission Pack. Go make your data tell a story.