Who This Helps
This is for growth marketers who are tired of chasing random metrics. You want to move channel metrics with confidence, not luck. The Product Portfolio Strategy course shows you how to size bets and sequence work so every decision sticks.
Mini Case
Meet Jenna. She runs growth at a SaaS company with 12% monthly churn. Every Monday, she and her ops lead spent 2 hours arguing about which channel to fix. No data. No rhythm. After launching a weekly analytics ritual, they cut churn to 9% in 7 days. The secret? A simple 30-minute check-in with three fixed questions.
Do This Now (5 Steps)
- Pick one metric that matters most this week. Not vanity. Something like trial-to-paid conversion or cost per lead.
- Set a fixed time every Monday. Same day, same time. Put it on everyone's calendar. No excuses.
- Prepare a one-page portfolio map. List your top three bets. Add rough sizing and confidence. This comes straight from the Portfolio Map mission in the course.
- Ask three questions during the ritual. What moved? Why? What do we change? Keep it to 30 minutes max.
- Assign one action per person. No group decisions. Each person leaves with a single task and a deadline.
Avoid These Traps
- Don't review every metric. You'll drown. Pick three max.
- Don't skip the ritual for a busy week. That's when you need it most.
- Don't let one person dominate. Everyone speaks for 5 minutes.
- Don't change the questions every week. Consistency builds trust.
- Don't forget to celebrate wins. Even small ones. It keeps the team motivated.
- Don't ignore the 'kill criteria' from the course. If a bet isn't working, cut it fast.
- Don't turn it into a status update. This is about decisions, not reports.
- Don't run it without a clear outcome. End with a decision, not a to-do list.
Your Win by Friday
By Friday, you'll have a repeatable 30-minute ritual that stabilizes decisions across product and ops. You'll stop guessing which channel to fix. Your team will move faster, argue less, and actually improve one metric. That's the win. And it feels way better than another spreadsheet argument.