Who This Helps
This is for growth marketers tired of chasing random metrics. The Product Portfolio Strategy course shows you how to build a system, not just run tactics. This weekly ritual is your first step to stop the chaos and get everyone on the same page.
Mini Case
Sam's team was debating priorities every week. They launched a new feature, but sign-ups only grew by 2%. They felt stuck. Then, they started a 30-minute weekly analytics huddle. In 4 weeks, they identified one onboarding step causing a 15% drop-off. Fixing it became their unified goal, and guesswork vanished.
Do This Now (5 Steps)
- Block 30 minutes every Tuesday morning. This is non-negotiable team time.
- Pick three core metrics you all agree on. Think: sign-up rate, activation step completion, weekly active users.
- One person preps a simple slide. Just show last week's numbers and any big changes. No fancy decks.
- In the meeting, ask one question: "Based on this, what's our one key action this week?"
- Assign an owner and post the decision in your team chat. This creates instant accountability.
Avoid These Traps
- Don't invite 15 people. Keep it to the core product and ops squad (5-7 max).
- Don't dive into raw data during the meeting. Prep it beforehand or you'll waste time.
- Don't let it become a status report. The goal is a decision, not just updates.
- Don't skip the meeting because numbers are 'flat'. That's when you need it most.
- Don't change your core metrics every week. Give them at least a month to show a trend.
- Don't let the loudest voice win. Let the numbers guide the debate.
- Don't forget to celebrate a clear win. It builds momentum. Did a small change lead to a 5% lift? High-five!
- Don't make it a lecture. Keep it a conversation. Think of it as a huddle, not a class.
Your Win by Friday
By this Friday, you'll have held your first ritual. You'll walk out with one clear, data-informed action everyone agrees on. No more debates that go in circles. You'll start stabilizing decisions across product and ops, just like the Product Portfolio Strategy framework teaches. Your channel metrics will start moving with purpose, not guesswork. It’s like giving your team a compass instead of just a map.