Who This Helps
You are a founder operator who wants to make faster decisions with compact evidence. You track too many numbers and need a clear way to prioritize the next experiment. The Metrics & Dashboards Basics course is built for exactly this.
Mini Case
Maya runs a small SaaS team. She tracks 20 metrics every week but can't decide which experiment to run next. After building a weekly scoreboard (a core mission in the course), she focused on just 3 supporting metrics: activation rate, weekly active users, and churn. Her activation rate was 12% below target. She ran one experiment to improve onboarding and lifted activation by 8% in 7 days. That one move saved her team 3 weeks of guesswork.
Do This Now (5 Steps)
- Pick your North Star metric. This is the one number that tells you if your product is delivering real value. Keep it simple.
- Define 3 supporting metrics that drive that North Star. For example, if your North Star is "weekly active users," supporting metrics could be sign-ups, activation rate, and retention.
- Set realistic targets for each supporting metric. Use past data or industry benchmarks. Don't guess.
- Build a weekly scoreboard. List your North Star, supporting metrics, and targets. Update it every Monday. No more than 5 numbers total.
- Each week, pick the metric farthest from its target. That is your next experiment. Run one test, measure the impact, and repeat.
Avoid These Traps
- Tracking too many numbers. Stick to 5 or fewer. More noise means slower decisions.
- Changing your North Star every month. Give it at least 3 months to see real trends.
- Setting targets without data. Use a baseline from the last 4 weeks.
- Running multiple experiments at once. You won't know what worked.
- Ignoring guardrails. If churn spikes, pause all experiments and fix the leak first.
- Forgetting to celebrate small wins. A 5% lift is progress. Keep going.
Your Win by Friday
By Friday, you will have a one-page weekly scoreboard with your North Star metric, 3 supporting metrics, and targets. You will know exactly which experiment to run next. No more analysis paralysis. Just one clear move that moves the needle. And hey, you might even free up an hour to grab coffee without checking your dashboard every five minutes.