Who This Helps
This is for product managers who want to stop guessing and start deciding. If you're tired of running experiments that don't move the needle, the Board Finance & Runway Narrative course gives you a clear framework. One mission, "Capital Allocation Tradeoff," shows you exactly how to pick the experiment with the biggest expected impact.
Mini Case
Meet Viktor. He's a PM at a growth-stage startup. His team has three experiment ideas: a new onboarding flow, a pricing tweak, and a referral program. Viktor uses the course's scenario envelope to estimate each option's potential. The onboarding flow could boost activation by 12%, but needs 7 days of engineering. The pricing tweak might lift revenue by 8% in 3 days. Viktor runs the numbers and picks the pricing tweak first. It's the highest-impact move with the least effort.
Do This Now (5 Steps)
- List your top three product questions right now. Write them down.
- For each question, estimate the potential impact on a key metric. Use a range, like 5-15% improvement.
- Estimate the effort needed: days of engineering, design, or research.
- Compare the impact-to-effort ratio. Pick the option with the highest ratio.
- Commit to running that experiment this week. No second-guessing.
Avoid These Traps
- Don't fall in love with a hypothesis. Let the numbers guide you.
- Don't ignore the cost of delay. A small win now beats a big win never.
- Don't try to run three experiments at once. Focus on one.
- Don't skip the scenario envelope. Assumptions matter.
- Don't forget to define a clear success metric before you start.
Your Win by Friday
By Friday, you'll have one experiment prioritized and ready to run. You'll know exactly why it's the highest-impact move. And you'll have a repeatable process for next time. That's a measurable decision, not a wish.