Who This Helps
You're a growth marketer who wants to move channel metrics without guesswork. You have data, but you're not sure which experiment to run first. The Founder Finance Basics Mission Pack gives you the tools to prioritize with confidence.
Mini Case
Meet Sarah. She runs growth at a SaaS startup. Revenue is up 20% month over month, but cash is flat. She's torn between testing a new ad channel and optimizing the current one. Using the Unit Economics Snapshot mission from the course, she calculates her CAC payback period: 12 months. That's too long. She decides to run an experiment to reduce CAC by 15% instead of launching a new channel. Result? Cash improves in 7 days.
Do This Now (5 Steps)
- Pull your unit economics. Get your average revenue per user (ARPU) and customer acquisition cost (CAC) for each channel.
- Calculate CAC payback. Divide CAC by monthly ARPU. If it's over 12 months, prioritize experiments that lower CAC.
- List your top 3 experiment ideas. Write them down. No filtering yet.
- Score each idea. Use three criteria: potential impact (1-5), effort (1-5, lower is better), and confidence (1-5). Multiply impact by confidence, then divide by effort.
- Pick the highest score. That's your next experiment. Run it this week.
Avoid These Traps
- Don't chase vanity metrics. A high click-through rate doesn't mean healthy unit economics.
- Don't ignore payback. If you're spending $100 to get a customer who pays $10/month, you need 10 months to break even. That's risky.
- Don't run 3 experiments at once. Focus on one. You'll learn faster.
- Don't skip the math. Use the CAC Payback Triage mission from the course to make it easy.
Your Win by Friday
By Friday, you'll have one experiment prioritized and ready to launch. You'll know exactly why it's the highest-impact move. No more guessing. No more spreadsheets that collect dust. And hey, you might even free up an hour to grab coffee with your team.
That's a win.