Who This Helps
This is for growth marketers who are drowning in experiment ideas but have no clear way to pick the winner. You track 20 numbers, but only one move matters this week. The Metrics & Dashboards Basics course is built for exactly this moment.
Mini Case
Meet Maya. She runs growth at a SaaS startup. Last month, she had 12 experiment ideas on her board. She picked one at random. It moved the needle by 2%. Not bad, but her team wasted 3 weeks on a feature that only 5% of users saw. After building a weekly scoreboard from the course, she now ranks experiments by potential impact on her North Star metric. Her last pick drove a 12% lift in 7 days. No guesswork.
Do This Now (5 Steps)
- Define your North Star metric. Pick one number that tells you if your business is healthy. For Maya, it was weekly active users.
- List 3 supporting metrics. These are leading indicators. Maya chose sign-up rate, activation rate, and referral rate.
- Set realistic targets. Don't guess. Use last 4 weeks of data. Maya set a 10% increase in activation rate as her target.
- Build a weekly scoreboard. Every Monday, update your North Star and supporting metrics. Add guardrails: if a metric drops below 5% of target, flag it.
- Rank experiments by impact. For each idea, estimate how much it will move your North Star. Start with the highest-impact one.
Avoid These Traps
- Tracking too many numbers. If you have more than 5 metrics, you're not focused. Cut ruthlessly.
- Picking experiments by gut feel. Your gut is wrong 60% of the time. Use data from your scoreboard.
- Ignoring guardrails. If a supporting metric drops, pause experiments that don't address it.
- Setting vague targets. "Increase engagement" is not a target. "Increase weekly active users by 8%" is.
- Not reviewing weekly. A scoreboard only works if you look at it every week. Set a 30-minute Monday meeting.
Your Win by Friday
By Friday, you will have a clear #1 experiment to run this week. No more staring at a board of 20 ideas. You'll know exactly which move gives you the highest return. And you'll have a repeatable system for next week. That's the power of a weekly scoreboard from the Metrics & Dashboards Basics course. Now go pick your winner.