Who This Helps
You're a growth marketer juggling channels, campaigns, and a dozen ideas. Every week, you need to pick one experiment that moves the needle—not just the loudest request. The Metrics & Dashboards Basics course shows you how to build a weekly scoreboard that makes prioritization obvious.
Mini Case
Meet Priya. She runs growth at a SaaS startup. Last month, she had 7 possible experiments: a new email sequence, a landing page tweak, a referral bonus change, and four more. Her team tracked 20 metrics, but nothing told her what to do first.
After building a weekly scoreboard from the course, she focused on one metric: trial-to-paid conversion. She ran a simple experiment—adding a demo request button inside the trial. Result? Conversion jumped 12% in 7 days. No guesswork. Just a clear signal from her scoreboard.
Do This Now (5 Steps)
- Pick your North Star metric. For Priya, it was weekly active users. Yours might be revenue or retention. Write it down.
- Define 3 supporting metrics. These are leading indicators. For example: sign-ups, activation rate, and feature adoption.
- Set realistic targets. Don't guess. Use last month's average plus 10%. If sign-ups were 500, aim for 550.
- Build a weekly scoreboard. List your North Star and supporting metrics. Update every Monday. Add a green/yellow/red status for each.
- Choose one experiment per week. Look at the red metrics. That's your priority. Run one test, measure impact, then repeat.
Avoid These Traps
- Tracking too many numbers. Stick to 4-5 metrics max. More noise, less action.
- Changing targets weekly. Give your experiment at least 7 days to show results.
- Ignoring guardrails. If a metric drops below a threshold (like 5% churn), pause everything and fix it first.
- Falling in love with one channel. Let the scoreboard guide you, not your favorite campaign.
- Skipping the definition. Vague metrics like "engagement" lead to confusion. Define exactly what counts (e.g., 3 sessions in 7 days).
Your Win by Friday
By Friday, you'll have a one-page weekly scoreboard with your North Star metric, 3 supporting metrics, and clear targets. You'll know exactly which experiment to run next—no debate, no guesswork. That's the power of a calm, data-driven decision. And hey, you might even free up an hour for coffee.