Who This Helps
This is for growth marketers who juggle ten channel ideas but only have time for one. You want to move a metric without guesswork. The Metrics & Dashboards Basics course shows you how to build a scoreboard that makes prioritization obvious.
Mini Case
Meet Maya. She runs growth at a SaaS startup. Her team tracks 20 numbers every week. Last month, they ran three experiments at once. One boosted sign-ups by 12%, but the other two did nothing. Maya wasted two weeks on low-impact tests.
She built a weekly scoreboard from the course. Now she picks one experiment per week. Her conversion rate climbed 8% in 7 days. No more guessing.
Do This Now (5 Steps)
- Pick your North Star metric. The course mission "North Star Metric" helps you choose one number that matters most. For Maya, it was weekly active users.
- Define three supporting metrics. Use the "Supporting Metrics & Targets" mission. Maya chose trial starts, activation rate, and referral invites.
- Set realistic targets. Don't guess. Look at last month's data. Maya set a 5% increase in activation rate as her target.
- Build your weekly scoreboard. The "Weekly Scoreboard" mission gives you a template. List your North Star, supporting metrics, and targets. Update every Monday.
- Pick one experiment per week. Review the scoreboard. Which metric is furthest from target? That's your priority. Maya saw activation rate lagging, so she tested a new onboarding email.
Avoid These Traps
- Tracking too many numbers. Stick to 3-5 metrics. More than that and you'll freeze.
- Changing targets every week. Keep targets steady for at least a month. Let the data breathe.
- Running multiple experiments at once. You won't know what moved the needle. One at a time.
- Ignoring guardrails. The "Alerts & Guardrails" mission teaches you to set warning signs. If a metric drops 10% in a week, pause everything.
- Forgetting to celebrate small wins. A 2% lift is still progress. Share it with your team.
Your Win by Friday
By Friday, you'll have a one-page scoreboard with your North Star metric, three supporting metrics, and one experiment to run next week. No more guesswork. Just clear, calm decisions. And maybe a little extra time for coffee.