Who This Helps
This is for growth marketers who feel like they're spinning plates. You track a dozen metrics, but you're not sure which lever to pull next. You want to move channel metrics without guesswork. The Metrics & Dashboards Basics course is built for exactly this moment.
Mini Case
Meet Maya. She runs growth at a SaaS startup. Her team tracks 20 numbers, but every Monday she stares at a messy dashboard and picks an experiment by gut feel. Last month, she ran three tests at once. One worked (12% lift in sign-ups), one did nothing, and one actually hurt retention by 5%. She wasted 7 days of engineering time on the loser.
Maya took the Metrics & Dashboards Basics course and built a weekly scoreboard. Now she picks one experiment per week, based on the metric that's farthest from target. Her win rate jumped from 33% to 60% in two weeks.
Do This Now (5 Steps)
- Pick your North Star metric. One number that captures the value you deliver. For Maya, it was weekly active users.
- Define 3 supporting metrics. These are the levers that move your North Star. Maya chose sign-ups, activation rate, and retention.
- Set realistic targets. Don't guess. Use last month's average plus 10%. Maya set a sign-up target of 500 per week.
- Build a weekly scoreboard. List your North Star, supporting metrics, and targets. Update it every Monday. Use green, yellow, red for status.
- Pick the reddest metric. That's your highest-impact experiment. Focus all your effort there for one week. No multitasking.
Avoid These Traps
- Tracking too many numbers. If you have more than 5 metrics on your scoreboard, you're not prioritizing. Cut ruthlessly.
- Changing targets every week. Set a target for the quarter. Adjust only if the market shifts dramatically.
- Running multiple experiments at once. You won't know what moved the needle. One experiment per week, max.
- Ignoring guardrails. If a metric goes red (like retention dropping below 80%), pause everything and fix it first.
- Using gut feel instead of data. Your scoreboard is your truth. Trust it, even when it's uncomfortable.
Your Win by Friday
By Friday, you'll have a one-page weekly scoreboard with your North Star metric, 3 supporting metrics, and targets. You'll know exactly which experiment to run next week. No more guesswork. Just calm, data-driven decisions. And you'll have a fun little ritual: every Monday, you update the board and pick your one big bet. It's oddly satisfying, like checking off a to-do list but with actual business impact.