Prioritize Experiments Like a Growth Marketer: Weekly Scoreboard

Who This Helps

You're a growth marketer juggling channels, campaigns, and a dozen ideas. Every week, you need to move metrics without guesswork. The Metrics & Dashboards Basics program gives you a simple system to focus effort on the highest-impact experiment.

Mini Case

Meet Maya. She runs growth at a SaaS startup. Her team tracks 20 numbers every week, but nobody knows which one matters most. Maya was drowning in noise. After building a weekly scoreboard (one of the program's missions), she picked her North Star metric: weekly active users. She set a target of +12% in 7 days. Her team ran one focused experiment instead of five scattered ones. Result? They hit 14% growth and saved 3 hours of debate each Monday.

Do This Now (5 Steps)

1. Pick your North Star metric. Choose one number that captures the value you deliver. Keep it simple.
2. Define 3 supporting metrics. These are leading indicators that predict your North Star. For example, sign-ups, activation rate, and referral clicks.
3. Set realistic targets. Use past data or industry benchmarks. Aim for a 10-15% improvement over 2 weeks.
4. Build a weekly scoreboard. List your North Star, supporting metrics, targets, and actuals. Update it every Monday morning.
5. Add guardrails. Set alerts for when a metric drops below 80% of target. That's your signal to pivot.

Avoid These Traps

• Tracking too many numbers. Stick to 4-5 metrics max. More is noise.
• Changing your North Star weekly. Commit to one for at least a month.
• Ignoring guardrails. If you set alerts, act on them. Don't let a red flag sit for days.
• Skipping the target. A number without a goal is just a vanity metric.
• Making it a solo project. Share the scoreboard with your team. Accountability works.

Your Win by Friday

By Friday, you'll have a clear weekly scoreboard with your North Star metric, 3 supporting metrics, and targets. You'll know exactly which experiment to run next. No more guessing. No more wasted effort. Just calm, focused growth.

And hey, you might even reclaim that Monday morning debate time for coffee.