Who This Helps
This is for Product Managers who have a list of ideas but no clear way to pick the next one. If you're tired of endless debates about what to build, the Product Portfolio Strategy course gives you a simple framework to make measurable decisions.
Mini Case
Imagine your team has 8 potential projects. You spend 3 weeks debating them, losing momentum. Instead, you create a one-page portfolio artifact. You size each bet, assign confidence, and sequence them. One project, a small checkout tweak, shows a potential 15% lift in conversion with high confidence. You run it first. It works. You just saved weeks of debate and delivered value.
Do This Now (5 Steps)
- List every active and potential project. Focus on what exists and what it costs.
- Put rough sizing and confidence on each bet. Is it a big, medium, or small effort? High, medium, or low confidence?
- Map them visually. Put effort on one axis and confidence on another.
- Turn the list into an executable sequence. Which small, high-confidence bet can you run next?
- Schedule a 30-minute review with your lead engineer and designer to align on the top pick.
Avoid These Traps
- Don't size bets in a vacuum. Get a quick gut-check from engineering on effort.
- Avoid the allure of the shiny, big project. The quick wins build trust and momentum.
- Don't skip defining what must not get worse. Every new experiment should protect your core metrics.
- Never present a list without a recommended sequence. You're the guide, not just the librarian.
Your Win by Friday
By Friday, you can have a single, prioritized experiment ready to kick off. You'll move from a swirling list of 10 ideas to one clear, high-impact move. Your stakeholders will see a logical plan, and your team will know exactly what to build next. It’s like giving your roadmap a compass.