Who This Helps
Founders and operators who feel stuck in endless planning meetings. The Product Portfolio Strategy course gives you a clear system to size your bets and sequence your work, so you can move from talk to action.
Mini Case
Sam’s team spent 3 weeks debating which new feature to build next. They finally created a one-page portfolio map, sizing each bet with rough effort and confidence scores. In 90 minutes, they identified their single highest-impact move—a small integration that could unlock 15% more usage from their core segment. They killed two other projects and started building the next day.
Do This Now (5 Steps)
- List everything. Grab a whiteboard or doc. Write down every active project, idea, and potential bet. Don’t filter yet. Just focus on what exists and what it costs.
- Size your bets. For each item, give it a rough sizing: Small (1-2 weeks), Medium (3-6 weeks), or Large (7+ weeks). No precision needed, just a hunch.
- Score your confidence. Next to each size, note your confidence in its impact: High, Medium, or Low. Be brutally honest.
- Find the sweet spot. Circle the items that are Small or Medium in size but have High or Medium confidence. These are your quick wins and solid bets.
- Pick one. From that circled list, choose the single item that, if it works, would make the biggest difference to your core goal this quarter. That’s your next experiment. The rest go on a ‘later’ list.
Avoid These Traps
- Chasing the shiny object. The big, flashy project is often a Large bet with Low confidence. It’s a portfolio sinkhole.
- Trying to do it all. Your portfolio map is not a to-do list. It’s a prioritization tool. If you try to execute everything, you’ll execute nothing well.
- Waiting for perfect data. You don’t need a 50-page business case. Rough sizing and confidence scores are enough to make a good call. Define what must not get worse as your guardrail, and move.
- Ignoring sequencing. A list of priorities is not a plan. You must turn the list into an executable sequence. What needs to happen first to enable the next thing?
Your Win by Friday
Your win is a single, clear decision. By this Friday, you will have your one-page portfolio artifact. You’ll know the one experiment your team is running next, why it’s the best use of your time, and what you’re explicitly not doing. It’s like clearing the fog from your windshield—suddenly, the road ahead is obvious. Go make your move.