Who This Helps
This is for you, the Junior Analyst who wants to stop guessing and start shipping analysis that actually gets used. You're in the Founder Finance Basics Mission Pack course, and you're ready to prioritize experiments like a pro.
Mini Case
Meet Ben. Revenue is up 20% this quarter, but cash is flat. He's stressed. You run a quick unit economics snapshot and find that one channel has a CAC payback of 18 months—way too long. Another channel pays back in 3 months. Your recommendation? Shift 30% of spend to the fast-payback channel. Ben breathes easier.
Do This Now (5 Steps)
- List your current experiments. Write down every test you're running or planning.
- Score each by impact. Ask: "If this works, how much does it move revenue or cash?" Use a simple 1-10 scale.
- Score each by effort. Ask: "How many hours or dollars does this need?" Use 1-10 again.
- Divide impact by effort. That's your priority score. Higher is better.
- Pick the top 3. Focus your energy there. Ship the analysis with one clear recommendation per experiment.
Avoid These Traps
- Trap: Picking the fun experiment first. Fun doesn't equal impact. Let the numbers decide.
- Trap: Overcomplicating the analysis. A clean one-pager beats a 20-page report every time.
- Trap: Ignoring the cash constraint. If cash is tight, prioritize experiments that improve payback or reduce burn.
- Trap: Forgetting to recommend. Analysis without a recommendation is just noise. Always say what to do next.
Your Win by Friday
By Friday, you'll have a prioritized list of your top 3 experiments, each with a clear recommendation. Ben will thank you. You'll feel like a rockstar. And your analysis will actually get used—not sit in a drawer.