Who This Helps
You're a team lead who wants to scale a repeatable analytics routine. You have a dashboard, but it shows 20 numbers. You need one clear priority for the week. The Metrics & Dashboards Basics program helps you build a calm decision system.
Mini Case
Maya, a team lead like you, tracked 20 metrics. Every Monday, her team argued about what to do next. She joined the Metrics & Dashboards Basics course and built a weekly scoreboard. She picked one North Star metric and three supporting metrics. Now, her team spends 15 minutes on Monday to pick the next experiment. In 3 weeks, they increased experiment velocity by 40%.
Do This Now (5 Steps)
- Pick your North Star metric. Choose one number that tells you if your team is winning. For example, active users per week.
- Define 3 supporting metrics. These explain why the North Star moves. Think retention rate, feature adoption, or customer satisfaction.
- Set realistic targets. Use last month's average as a baseline. Aim for a 10% improvement in 30 days.
- Build a weekly scoreboard. List your North Star, supporting metrics, and targets. Update it every Monday morning.
- Decide on one experiment. Look at the scoreboard. Which metric is furthest from target? That's your focus for the week.
Avoid These Traps
- Tracking too many numbers. Stick to 4 metrics max. More than that creates noise.
- Changing targets every week. Keep targets stable for at least 2 weeks. Let the data show a trend.
- Skipping the review. Spend 15 minutes every Monday. No exceptions.
- Forgetting to celebrate wins. When a metric hits target, share it with the team. It builds momentum.
Your Win by Friday
By Friday, you will have a one-page weekly scoreboard with your North Star metric, 3 supporting metrics, and targets. You'll know exactly which experiment to run next. Your team will stop guessing and start moving. That's a win.