Who This Helps
You’re a founder operator. You have a dozen ideas, limited cash, and a nagging feeling you’re spreading too thin. You need a fast, repeatable way to pick the one experiment that moves the needle.
Mini Case
Meet Ben. Revenue is up 20% month over month, but cash is flat. He’s torn between testing a new pricing tier and doubling down on paid ads. Using the Founder Finance Basics Mission Pack, Ben runs a quick unit economics snapshot. He discovers his CAC payback period is 14 months—way above his 6-month target. That one number tells him: fix payback first. He kills the pricing experiment and focuses on channel-level CAC triage. Result? He cuts ad spend by 30% and improves payback to 8 months in two weeks.
Do This Now (5 Steps)
- Grab your last 3 months of revenue and cost data. You need less than 10 numbers.
- Calculate your unit economics. Use the Unit Economics Snapshot mission from the course. It takes 15 minutes.
- Check your CAC payback period. If it’s over 12 months, that’s your priority.
- List your top 3 experiment ideas. Rank them by impact on payback or runway.
- Pick the one that fixes your biggest leak. Run that experiment first. No distractions.
Avoid These Traps
- Chasing shiny new channels. If your core unit economics are broken, new channels just burn cash faster.
- Overthinking the data. You don’t need a perfect model. A rough number that’s 80% right beats a perfect one next month.
- Ignoring runway. If your runway is under 6 months, prioritize experiments that extend it—not ones that might grow revenue later.
- Saying yes to everything. Every experiment has an opportunity cost. Say no to anything that doesn’t fix your top metric.
Your Win by Friday
By Friday, you’ll have one clear experiment to run—backed by real numbers, not gut feel. You’ll know exactly why it matters and what success looks like. That’s one less decision you have to make on Monday morning. And honestly, that feels pretty good.