Who This Helps
You're a founder operator. You have a dozen ideas, a small team, and no time to waste. You need to pick the next experiment that actually moves the needle. The Product Portfolio Strategy course is built for exactly this moment.
Mini Case
A founder with three product bets—a new feature, a pricing tweak, and a partnership pilot—used the Portfolio Map mission from the course. She sized each bet by effort and confidence. The pricing tweak had 80% confidence and took 2 days. The new feature had 30% confidence and needed 3 weeks. She ran the pricing test first. It lifted revenue 12% in one week. That's the power of compact evidence.
Do This Now (5 Steps)
- List your active bets. Write down every experiment or project you're considering right now. No more than five.
- Rate confidence. For each bet, give a confidence score from 0 to 100. Be honest. If you have no data, score low.
- Estimate effort. How many days or weeks will it take to get a clear yes or no? Use rough numbers, not perfect estimates.
- Pick the high-confidence, low-effort bet. That's your next experiment. Run it first. It's the fastest way to learn.
- Set a kill criteria. Before you start, decide what result means "stop." For example, if conversion doesn't move 5% in 7 days, kill it.
Avoid These Traps
- Falling in love with the big idea. The 3-week feature might be exciting, but the 2-day test gives you faster evidence. Prioritize speed.
- Ignoring confidence. If you're 30% sure, you're basically guessing. Run a cheap test first to raise that number.
- No kill criteria. Without a stop rule, you'll keep sinking time into a losing bet. Set it before you start.
Your Win by Friday
By end of week, you'll have one clear experiment to run. You'll know exactly why it's the highest-impact move. And you'll have a kill criteria so you don't waste time. That's focus you can feel. And hey, maybe you'll even have time for a coffee break.