Who This Helps
Founder operators who feel buried in data. You track 20 numbers but still aren't sure which experiment to run next. The Metrics & Dashboards Basics course is built for you.
Mini Case
Maya runs a small SaaS team. She had 12 metrics on her dashboard but no clear priority. After building a weekly scoreboard (a mission in Metrics & Dashboards Basics), she focused on one North Star metric. Within 7 days, her team ran one experiment that lifted activation by 15%. No more guessing.
Do This Now (5 Steps)
- Pick your North Star metric. This is the one number that tells you if your product is working.
- Define 3 supporting metrics that lead to that North Star. Example: sign-ups, first action, repeat use.
- Set realistic targets for each. Use past data or a simple 10% improvement goal.
- Build a weekly scoreboard. List your North Star and supporting metrics. Update it every Monday.
- Each week, pick one experiment that moves the metric farthest from target. Run it. Measure it.
Avoid These Traps
- Don't track more than 5 metrics on your scoreboard. More is noise.
- Don't change your North Star every month. Stick with it for at least a quarter.
- Don't set targets based on hope. Use last month's actual number plus a small stretch.
- Don't skip the weekly review. If you miss a week, you lose momentum.
- Don't run three experiments at once. One focused move beats three half-hearted tries.
- Don't hide your scoreboard. Share it with the team so everyone knows what matters.
- Don't use vague definitions. "Active users" means nothing without a clear time window.
- Don't forget to celebrate a win. Even a 5% lift is progress.
Your Win by Friday
By Friday, you'll have a one-page weekly scoreboard with your North Star metric, 3 supporting metrics, and targets. You'll know exactly which experiment to run next. And you'll feel calm, not overwhelmed. That's the whole point.