Who This Helps
This is for Product Managers who feel stuck in endless debate about what to test next. The Metrics & Dashboards Basics course shows you how to build a system that turns questions into clear, measurable decisions.
Mini Case
Maya's team was tracking 20 different numbers. Every planning meeting was a 90-minute debate about which metric mattered most. She built a weekly scoreboard with just 4 key metrics. In 3 weeks, her team went from debating to shipping, launching their highest-impact experiment of the quarter.
Do This Now (5 Steps)
- Grab your last three experiment ideas from your team's backlog.
- For each idea, write down the single metric you'd move (e.g., activation rate, feature adoption).
- Estimate the potential impact of a successful test. Be honest—is it a 5% lift or a 25% game-changer?
- Now, look at the effort. How many developer weeks would it take?
- Plot them on a simple 2x2: High Impact/Low Effort gets the green light. Everything else waits. Your scoreboard just gave you the answer.
Avoid These Traps
- Don't try to measure everything. A dashboard with 20 charts is a dashboard that no one uses.
- Avoid vanity metrics that look good but don't connect to real user value or business health.
- Don't set and forget. Your weekly scoreboard needs a weekly check-in, or it's just digital wallpaper.
- Skipping the effort estimate. A high-impact idea that takes 3 months is a different beast than one that takes 3 days.
- Letting the loudest voice in the room win the debate. Let your agreed-upon metrics do the talking.
Your Win by Friday
By Friday, you'll have a one-page weekly scoreboard. It will show your North Star metric, 3 supporting metrics with clear targets, and the status of your top experiment. You'll walk into your next team sync knowing exactly what to focus on, and why. No more guessing games. Just one clear, high-impact move to make next.