Who This Helps
This is for Product Managers who feel stuck in endless debate. You have a dozen good ideas, but which one should you test first? The Executive Strategy Mission Pack gives you a clear system to cut through the noise. It turns your team's energy into focused action.
Mini Case
Your team is debating three features: a new onboarding flow, a social sharing tool, and a premium analytics dashboard. Everyone has an opinion. Sound familiar? One PM used the mission framework to score each idea. They found the new onboarding flow could potentially reduce early churn by 15%. That became the clear winner for the next two-week sprint. The other ideas went into the backlog for later review. No more wasted meetings.
Do This Now (5 Steps)
- List your top 3 experiment ideas. Write each one on a sticky note or in a doc. Keep it simple.
- Score each for Impact. How much will this move your key metric? Use a scale of 1-10. Be honest.
- Score each for Effort. How many team-weeks will this take? Use a scale of 1-10 (10 is hardest).
- Calculate the ratio. Divide the Impact score by the Effort score. The highest number is your winner. Simple math, big clarity.
- Commit to testing the winner. Block time on the calendar to design the experiment for next week. Done.
Avoid These Traps
- The HiPPO Trap: Don't let the Highest Paid Person's Opinion decide. Let the scoring framework decide.
- Shiny Object Syndrome: That cool new tech trend might be a low-impact distraction. Score it before you chase it.
- Analysis Paralysis: You don't need perfect data. Use your best estimates and get moving. A good decision now is better than a perfect decision never.
- Ignoring Effort: A high-impact idea that takes 6 months is often worse than a medium-impact idea you can ship in 2 weeks. Factor in the time cost.
Your Win by Friday
By Friday, you'll have one prioritized experiment, a clear reason why it's the best bet, and a plan to start testing it next week. Your team will feel focused, not fractured. You'll replace endless debate with a single, measurable move. That's the power of a good strategy mission. Now go make a decision—your product is waiting.