Who This Helps
You're a Product Manager who gets asked the same questions every week: "Should we build this?" "What's the priority?" "Why did that bet fail?" You want to turn those questions into clear, measurable decisions that stakeholders actually approve. That's exactly what the Product Portfolio Strategy course teaches.
Mini Case
Meet Sarah, a PM at a mid-size SaaS company. She had 12 active bets on her portfolio map, but no clear way to decide which to kill. After applying the Kill Criteria mission from the course, she cut 3 low-confidence bets in one week. That freed up 40% of her team's capacity for a high-impact feature. Her stakeholders finally saw the logic behind every decision.
Do This Now (5 Steps)
- List your current bets. Write down every product initiative you're running. Include rough sizing and confidence level for each.
- Define your guardrails. Pick 3 things that must not get worse—like customer satisfaction score or deployment frequency. Write them down.
- Apply kill criteria. For each bet, ask: "Does this violate a guardrail?" If yes, kill it. If no, keep it for now.
- Size your remaining bets. Use a simple scale: small (1-2 weeks), medium (1 month), large (2+ months). Assign confidence: high, medium, low.
- Sequence the work. Put the high-confidence, high-impact bets first. Move low-confidence bets to a "test later" pile.
Avoid These Traps
- Trap: Keeping bets because you already spent time on them. That's sunk cost. Kill criteria don't care about past effort.
- Trap: Making guardrails too vague. "Don't break things" isn't a guardrail. Use specific metrics like "deployment failure rate under 5%."
- Trap: Forgetting to update your portfolio map. A map that sits in a drawer is useless. Review it every quarter.
- Trap: Trying to please everyone. You can't. Guardrails help you say no without guilt.
Your Win by Friday
By Friday, you'll have a one-page portfolio artifact with clear guardrails, sized bets, and a kill list. Your stakeholders will see exactly why you're prioritizing what you are. And you'll sleep better knowing every decision has a reason. (Bonus: you'll look like a strategy wizard in the next review meeting.)