Who This Helps
If you're a founder feeling pulled in ten directions, this is for you. The Product Portfolio Strategy course helps you make sense of the chaos. You'll stop debating every idea and start making confident decisions about where to invest your team's time.
Mini Case
Your team has 15 potential features on the whiteboard. You argue for 30 minutes about priority. Sound familiar? One founder we worked with spent 3 weeks in this cycle. After building their one-page portfolio map, they aligned their team of 8 in one meeting and cut their "what's next" debates by 70%. They shipped their next big bet in 45 days.
Do This Now (5 Steps)
- List everything. Grab a coffee and write down every active project, idea, and maintenance task. No filtering yet.
- Add rough sizing. Next to each item, note if it's a small tweak (1-2 weeks), a medium project (1 month), or a big bet (1+ quarters).
- Define your guardrails. Pick one non-negotiable rule. For example, "We will not let customer support ticket resolution time increase."
- Sequence the work. Look at your list and your team's capacity. What must come first? What can wait? Number them 1, 2, 3.
- Make your one-pager. Put the final list, sizes, and sequence on a single slide. That's your portfolio artifact. Seriously, one page is the goal.
Avoid These Traps
- The Perfection Trap: Don't get stuck trying to size everything perfectly. A rough estimate is 100x better than no estimate.
- The Shiny Object Trap: That cool new tech trend? If it doesn't fit your guardrails, it doesn't go on the map. Be ruthless.
- The Everything-is-a-Bet Trap: Not everything is a strategic bet. Labeling routine maintenance as a "bet" dilutes your focus. Call a spade a spade.
- The Silent Stakeholder Trap: Don't build the map in a vacuum. Share your draft with one key person early to get their reaction.
Your Win by Friday
Your win is a single, shared document. By Friday, you will have a one-page portfolio map that shows what your team is working on, why it's in that order, and what you're protecting. You'll walk into your next team sync with clarity, not confusion. It's like a treasure map for your product—X marks the spot for your next big win.