Who This Helps
If you're a founder feeling pulled in ten directions, this is for you. The Product Portfolio Strategy course helps you make sense of your roadmap. You'll stop debating and start deciding with a single, clear artifact.
Mini Case
Sam's team had 18 possible features on their list. They argued for weeks about priority. After building their Portfolio Map, they sized each bet. They found three small bets with 80% confidence that could drive 15% growth in one quarter. They killed five low-impact ideas on the spot. Alignment took one meeting, not a month.
Do This Now (5 Steps)
- Grab your current product and feature list. Everything.
- For each item, write down what it costs right now in team hours.
- Give each a rough size: Small, Medium, or Large.
- Add a confidence score: High, Medium, or Low.
- Now, look for the Small/High confidence items. Those are your quick wins.
Avoid These Traps
- Don't get stuck perfecting the numbers. Rough sizing is your friend.
- Avoid adding new ideas during this process. Focus on what exists.
- Don't let loud voices override the map. The evidence is on the page.
- Skipping the 'cost' step. You must know what you're currently spending.
- Forgetting to define your guardrails—what metrics must not get worse.
- Trying to do everything at once. Sequence your work logically.
- Keeping the map to yourself. Share it to build shared context.
- Not setting clear kill criteria for bets that aren't working.
Your Win by Friday
Your win is a one-page portfolio artifact that shows your bets, their size, and your confidence. You'll walk into your next stakeholder meeting with compact evidence, not just opinions. You'll turn analysis into approved execution. And you might just free up your Friday afternoon. (Go for a walk, you've earned it.)