Who This Helps
This is for growth marketers who feel stuck tracking too many numbers. The Metrics & Dashboards Basics course shows you how to cut through the noise. You'll stop guessing and start focusing on the one metric that matters most.
Mini Case
Maya's team was tracking 20 different metrics. Every weekly sync was a debate about which number was 'right.' She built a weekly scoreboard focused on their North Star and 3 supporting targets. In 30 days, they doubled experiment velocity and increased sign-ups by 18%. The team finally knew what to work on next.
Do This Now (5 Steps)
- Pick your North Star. What's the single best measure of your core value? Write it down clearly.
- Define 3 supporting metrics. These are the key inputs that drive your North Star.
- Set realistic weekly targets for each supporting metric. Make them ambitious but achievable.
- Build your weekly scoreboard layout. One section for the North Star, one for the supporting metrics, and one for guardrails.
- Review it every Monday morning with your team. Use it to decide the one experiment to run this week.
Avoid These Traps
- Don't try to track everything. If you have more than 5 core metrics, you're tracking too much.
- Don't use vague definitions. 'Engagement' is not a metric. 'Weekly active users' is.
- Don't skip the guardrails. Always watch for metrics that are going in the wrong direction.
- Don't build a dashboard no one looks at. Keep it simple and make it a weekly habit.
Your Win by Friday
Your win is a calm, focused Monday meeting. You'll open your clean dashboard, see exactly where you stand against your targets, and confidently pick your next high-impact experiment. No more guesswork, just clear direction. You've got this.