Who This Helps
This is for growth marketers juggling a dozen test ideas and feeling stuck. The Product Portfolio Strategy course gives you a clear system to cut through the noise. You'll stop guessing which experiment to run next and start knowing.
Mini Case
Imagine your team has 15 potential A/B tests for the homepage. You map them out and realize only 3 are truly high-impact bets. You run those first. One test alone lifts sign-ups by 18% in two weeks. That's the power of focus. The rest of the list? It can wait.
Do This Now (5 Steps)
- Grab a whiteboard, digital doc, or even a napkin.
- List every single growth experiment idea you have right now. Get them all out of your head.
- For each one, ask: "What's the rough potential impact?" Use simple sizing: Big, Medium, Small.
- Next, ask: "How confident are we in this bet?" Use High, Medium, Low.
- Now, look for the bets that are Big/High or Big/Medium. Circle just 2-3 of them. That's your new priority list. You just built the core of a Portfolio Map.
Avoid These Traps
- Don't let the loudest voice in the room decide the next test. Let the map do the talking.
- Don't try to size bets perfectly. A rough guess is 100x better than no guess at all.
- Don't ignore the "Kill Criteria" from the course. Define one metric that must not get worse before you start, so you know when to stop a test that's failing.
- Don't keep adding new ideas without reviewing the old ones first. Your map needs a quarterly review to stay clean.
Your Win by Friday
By this Friday, you will have a one-page portfolio artifact—your experiment map. You'll know your top 2-3 high-impact bets. You'll present them to your team with clarity, not guesswork. You'll feel like you finally have a strategy, not just a to-do list. Go make your metrics move.