Who This Helps
You're a team lead who wants to scale a repeatable analytics routine. Your team tracks 20 numbers, but you're not sure which one to act on first. This is for you.
Mini Case
Meet Maya, a team lead at a growing SaaS company. Her team runs one experiment per week, but results were flat. She built a weekly scoreboard (from the Metrics & Dashboards Basics course) with a North Star metric and three supporting metrics. In three weeks, she focused on the metric that moved 12% more users to the next step. Her team's experiment impact doubled.
Do This Now (5 Steps)
- Pick your North Star metric. Choose one primary metric that matters most to your team's goal. Define it clearly.
- List three supporting metrics. These are the levers that move your North Star. Set realistic targets for each.
- Build a weekly scoreboard. Create a simple dashboard that shows these four metrics every Monday. Keep it clean.
- Review as a team. Spend 15 minutes each week reviewing the scoreboard. Ask: "Which metric is off track?"
- Prioritize one experiment. Based on the review, pick the one experiment that will move the lagging metric. Run it that week.
Avoid These Traps
- Tracking too many numbers. Stick to four metrics max. More is noise.
- Changing metrics weekly. Pick your North Star and supporting metrics, then keep them for at least a month.
- Skipping the review. The scoreboard only works if you look at it together. Make it a ritual.
- Running experiments without a hypothesis. Always write down what you expect to happen and why.
- Ignoring guardrails. Set alerts for metrics that could break. For example, if user signups drop 20% in one day, pause everything.
- Letting the dashboard get cluttered. Use sections: one for the North Star, one for supporting metrics, one for alerts. Keep it simple.
- Forgetting to celebrate wins. When a metric moves in the right direction, high-five your team. It's fun and keeps morale up.
- Overthinking the first experiment. Start with a small test. You'll learn faster.
Your Win by Friday
By Friday, you'll have a weekly scoreboard with your North Star metric and three supporting metrics. You'll know exactly which experiment to run next. Your team will stop guessing and start moving the needle.