Channel Basics: Offers & Creative
A beginner-friendly marketing course on building and testing offers and creative. Learn how to write a clear promise, pick angles that match the audience, set simple measurement, and build a repeatable iteration cadence without getting lost in vanity metrics.
Course story
Task: Build a simple, repeatable channel loop: clear offer, clear creative angles, clean measurement, and weekly iteration.
Sofia is the channel strategist facing the course challenge.
Nova helps translate signals into clear decisions and next steps.
You join the team to solve the course problem together.
Course content
Module 1
Mission 1: Offer Diagnosis
Problem: Performance is inconsistent because the offer is vague; Sofia needs a clear promise tied to one audience.
Outcome: Offer one-liner + audience fit notes
Mission 2: Creative Angles
Problem: The team is stuck in endless debates; Sofia needs three distinct creative angles that can be tested.
Outcome: Angle matrix (3 angles with proof + audience)
Mission 3: Measurement Basics
Problem: Sofia needs a minimal measurement plan so each creative test produces a clear learning.
Outcome: Measurement cheat sheet (metric + guardrail + window)
Module 2
Mission 4: Landing Page Fit Check
Problem: Traffic arrives but conversion is weak; Sofia must align the landing page to the offer and remove friction.
Outcome: Landing page checklist + 3 fixes
Mission 5: Audience Segments
Problem: Results are noisy because targeting is broad; Sofia needs clear segments to match angles and measurement.
Outcome: Segment hypotheses + targeting notes
Mission 6: Creative Iteration Cadence
Problem: The team has no repeatable loop; Sofia needs a cadence for shipping and learning from creative tests.
Outcome: Two-week iteration plan
Module 3
Mission 7: Budget & Bids Basics
Problem: Sofia needs a simple, defensible way to allocate spend without optimizing the wrong metric.
Outcome: Budget allocation plan (2–3 channels) + reallocation rule
Mission 8: Experiment Readout
Problem: Learnings aren’t reusable; Sofia needs a crisp readout format to keep the team aligned.
Outcome: One-page experiment readout
Mission 9: Next 30 Days Plan
Problem: Sofia needs a simple playbook so the team can keep iterating and scaling what works.
Outcome: 30-day channel playbook (3 experiments + guardrails)
PreviewCourse questions
Quick answers about access, pacing, and certificates.
What will I learn in this course?
A beginner-friendly marketing course on building and testing offers and creative. Learn how to write a clear promise, pick angles that match the audience, set simple measurement, and build a repeatable iteration cadence without getting lost in vanity metrics.
How long does it take to finish?
Most learners complete this course in about 4 hours of focused work.
Is this course free?
Create a free account to start learning. Premium adds unlimited mentor help, free certificates, and premium resources.
Who is this course for?
Designed for beginner learners focused on marketing, channels, creative, offers.
Do I get a certificate?
Premium and Teams include free certificates after you complete the course. Starter learners can purchase a per-course certificate upgrade upon completion.