Product Metrics Basics

Mission 1: Activation Definition

Problem: Definitions drift across teams; Priya must define activation as one action and one time window.

Outcome: Activation definition card (event + window + steps)

Mission 2: Event Taxonomy

Problem: The same action is tracked three different ways; Priya needs a minimal event taxonomy the team follows.

Outcome: Event taxonomy (5 key events + required properties)

Mission 4: Segment Snapshot

Problem: The dashboard is too aggregated; Priya needs one segment cut that reveals where activation breaks.

Outcome: Segment funnel snapshot (1 segment, 1 step diagnosis)

Mission 5: Retention Reading

Problem: Retention looks worse but timing is unclear; Priya must read cohorts correctly and avoid false alarms.

Outcome: Cohort reading checklist + interpretation memo

Mission 7: Opportunity Sizing

Problem: Too many ideas compete; Priya must pick one lever with a simple opportunity sizing estimate.

Outcome: Opportunity sizing card (lift × volume × window)

Mission 8: Experiment Brief

Problem: Experiments are inconsistent; Priya needs a standard brief so the team learns and decides each week.

Outcome: Experiment brief (hypothesis + metrics + window)