Strategy Basics: Competitive Map
A beginner strategy course to map the market, identify direct alternatives, define your moat signals, and convert analysis into one clear strategic move with measurable guardrails.
Course story
Task: Turn scattered competitor info into one strategic direction the team can execute this quarter.
Aisha is the market strategist facing the course challenge.
Nova helps translate signals into clear decisions and next steps.
You join the team to solve the course problem together.
Course content
Module 1
Mission 1: Market Signal Brief
Problem: Aisha must pick one market shift that actually changes strategy.
Outcome: Strategy artifact (1 page)
Mission 2: Competitor Set
Problem: Aisha must choose the right competitor set, not every logo in the market.
Outcome: Strategy artifact (1 page)
Mission 3: Customer Segment Wedge
Problem: Aisha must choose one segment wedge to avoid diluted positioning.
Outcome: Strategy artifact (1 page)
Module 2
Mission 4: Differentiation Grid
Problem: Aisha must build a clean comparison grid with evidence.
Outcome: Strategy artifact (1 page)
Mission 5: Moat Signals
Problem: Aisha must classify strengths into durable moat vs temporary edge.
Outcome: Strategy artifact (1 page)
Mission 6: Strategic Tradeoff
Problem: Aisha must choose one path and explicitly drop two distractions.
Outcome: Strategy artifact (1 page)
Module 3
Mission 7: Move Design
Problem: Aisha must convert strategy into one 90-day move the team can execute.
Outcome: Strategy artifact (1 page)
Mission 8: Guardrails & Risks
Problem: Aisha must set leading indicators and stop conditions.
Outcome: Strategy artifact (1 page)
Mission 9: Strategy Memo
Problem: Aisha must present a board-ready memo with one decision ask.
Outcome: Strategy artifact (1 page)
PreviewCourse questions
Quick answers about access, pacing, and certificates.
What will I learn in this course?
A beginner strategy course to map the market, identify direct alternatives, define your moat signals, and convert analysis into one clear strategic move with measurable guardrails.
How long does it take to finish?
Most learners complete this course in about 4 hours of focused work.
Is this course free?
Create a free account to start learning. Premium adds unlimited mentor help, free certificates, and premium resources.
Who is this course for?
Designed for beginner learners focused on strategy, market, competition, positioning.
Do I get a certificate?
Premium and Teams include free certificates after you complete the course. Starter learners can purchase a per-course certificate upgrade upon completion.