Market Intelligence & Positioning
A practitioner strategy course to build a repeatable market intelligence loop, sharpen positioning, and convert analysis into one decision-ready narrative for cross-functional execution.
Course story
Task: Build one clear market-intelligence narrative that improves positioning and next-quarter decisions.
Zaid is the market intelligence lead facing the course challenge.
Nova helps translate signals into clear decisions and next steps.
You join the team to solve the course problem together.
Course content
Module 1
Mission 1: Signal Landscape Scan
Problem: Zaid must isolate one market shift that materially changes positioning.
Outcome: Positioning artifact (1 page)
Mission 2: Competitor Claim Audit
Problem: Zaid must classify competitor claims into evidence-backed vs narrative noise.
Outcome: Positioning artifact (1 page)
Mission 3: ICP Wedge Choice
Problem: Zaid must pick one ICP wedge and justify it with evidence.
Outcome: Positioning artifact (1 page)
Module 2
Mission 4: Positioning Grid
Problem: Zaid must build a positioning grid with comparable criteria and tradeoffs.
Outcome: Positioning artifact (1 page)
Mission 5: Win-Loss Evidence Cut
Problem: Zaid must extract one actionable signal from mixed win-loss evidence.
Outcome: Positioning artifact (1 page)
Mission 6: Positioning Statement Card
Problem: Zaid must produce a defensible positioning statement with one proof line.
Outcome: Positioning artifact (1 page)
Module 3
Mission 7: Risk Register & Counters
Problem: Zaid must define top positioning risks and one mitigation per risk.
Outcome: Positioning artifact (1 page)
Mission 8: Narrative Test Plan
Problem: Zaid must define one narrative test with metric, window, and guardrail.
Outcome: Positioning artifact (1 page)
Mission 9: Leadership Positioning Memo
Problem: Zaid must deliver a leadership memo with one ask and review cadence.
Outcome: Positioning artifact (1 page)
PreviewCourse questions
Quick answers about access, pacing, and certificates.
What will I learn in this course?
A practitioner strategy course to build a repeatable market intelligence loop, sharpen positioning, and convert analysis into one decision-ready narrative for cross-functional execution.
How long does it take to finish?
Most learners complete this course in about 5 hours of focused work.
Is this course free?
Create a free account to start learning. Premium adds unlimited mentor help, free certificates, and premium resources.
Who is this course for?
Designed for practitioner learners focused on strategy, market-intelligence, positioning, competition.
Do I get a certificate?
Premium and Teams include free certificates after you complete the course. Starter learners can purchase a per-course certificate upgrade upon completion.